Insider Advertising Report

Chapter 3: Why No Sales

When you advertise, your aim is NOT to drive traffic to your website. Your aim is to generate Sales!

Note: throughout the report, the word "Sales" refers to any action you want someone to take. Asking your girlfriend to marry you is Sales; getting people to opt in to your list is Sales; convincing someone to buy something is also Sales.

When I told my advertisers that "your aim is not to drive traffic but to generate Sales", most of them told me, "Of course I know!".

Do they really know? They don't!

Their minds may be thinking of generating Sales, but their sales pages are NOT optimized to generate Sales!

In the first place, they don't even have an idea of what Sales are.

There is one extremely important concept that I need you to memorize by heart.

I'm serious!

Most people cannot sell a single thing because they don't understand this simple concept.

On the contrary, once you understand this concept, you can sell almost anything.

The concept is:

Regardless of what form of Sales you are engaged in, your main challenge is to transfer your confidence to your prospects, period!

Think about this: There are so many ebooks out there teaching you how to make money online. Why are you not buying them?

Is it because of the salescopy?

Is it because of the writer?

The main reason is you do not have the confidence that the ebook can deliver what it claims.

The 3 Areas Of Confidence

Since sales is a transfer of confidence, if there is no sales, it means there is a lack of confidence.

What and whose confidence are we talking about?

There are 3 areas of confidence:

1) Confidence in you (the advertiser) or the company

2) Confidence in the product

3) Confidence in themselves (the buyers)

Let me explain these three areas of confidence using an example.

If someone you trust recommends you to a new money making program, will you take a look? Most likely you will, because you have confidence in the person. ( Confidence in the advertiser)

After learning about the program, you notice that it is actually a pyramid scheme. You frown, because you have no confidence in the program. ( No confidence in the product = No sales)

Now, what if it is a program that teaches you how to make money promoting Amazon products? That may sound feasible, i.e. you have confidence that the idea may work. ( Confidence in the product)

The next question that is in your mind is probably "Can I do it?" (Self confidence). If the answer is no, then there is no sale. If the answer is yes, there is a sale.

We can put the relationship into an equation like this:



From the formula, you can see that if either one of the confidence is zero, there is no sale.

As a marketer or advertiser, your job is to think of creative ways to increase the self confidence of your prospects, their confidence in the product you are promoting and their confidence in you ('you' can either be the advertiser or the product owner).

STOP asking yourself "How do I sell this product?" If you ask this question, you are likely to become a salesman that people hate!

Instead, start to think of how you can increase your prospects' confidence in themselves, in your product and in you. If you think along this line, you can easily come out with many strategies and plans.

The Purpose Of List Building

You've heard almost every guru say the money is in the list. But what do you do with your list?

The reasons why you want people to opt in to your list are 3 folds:

1. You want to build your prospects' confidence in themselves, i.e. inspire them.
2. You want to build your prospects' confidence in you.
3. You want to build your prospects' confidence in your product.

The fact that people are willing to opt in to your list shows that they are interested in your offer.

There are many ways to increase their confidence.

• Give them a free trial;
• Show them how you do it and how they can do it too;
• Inspire them with case studies of how other people have done it.

Recap

So, why no sales?

Sales is a transfer of confidence.

No confidence = no sales

If there is no confidence in you, the product and/or the potential buyer, there is no sales.

To make sales, you have raise the 3 areas of confidence.